weMori

weMORI is a charity app that puts the power to protect and restore forests at your fingertips.

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For this project, I was under the direction of Mariela Mezquita. I collaborated on the conceptualization of the brand; we wanted it to reflect protecting, restoring, and learning about forests easy, transparent and fun. For the content of the app. In this app, you can fund high-impact, community-driven forest projects, unlock achievements, collect stickers of mesmerizing forest species, and track the impact of your donations. We wanted the user to have a fun experience while donating but also have rewards such as stickers and “seeds” you can exchange in the future for products. The flow was discussed and set in collaboration with developers and programmers.

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You can visit it here.